About Hi Foundation
Building technology that protects childhood, not exploits it
Our Story
Hi Foundation was founded by former tech entrepreneurs who witnessed firsthand how corporate greed has transformed our children's digital spaces into advertising battlegrounds.
We believe deeply that digital wellbeing is not a luxury—it's a fundamental part of our kids' growth and overall health. Just as we teach them to eat well, sleep well, and exercise, we must guide them through their digital lives with the same care and attention.
We would never hand the keys to a sports car to an 8-year-old. Yet every day, we drop kids into the commercial jungles of Meta's and TikTok's digital empires with minimal guidance, where algorithms designed to maximize engagement compete for their attention, their data, and ultimately, their wellbeing.
There has to be a better way. That's why we built Hi.
What We Believe
Technology—any technology—can be a force for good when paired with proper education, training, and guidance.
The problem isn't that kids use technology. The problem is that most technology designed for kids is designed first and foremost to extract value from them—their attention, their data, their purchasing power.
We believe children deserve digital spaces that are:
- Built for their wellbeing, not corporate profit
- Designed to teach, not exploit
- Protected by transparency, not hidden algorithms
- Respectful of privacy, not surveillance capitalism
That's the foundation Hi is built on.
100% Non-Profit, Forever
Hi Foundation is fully supported by donations and will never—ever—have a profit motive.
We are not a startup looking for an exit. We're not building toward an acquisition. We're not optimizing for growth metrics or monetization strategies.
Our Promise
- ✓ No ads — Ever. Period.
- ✓ No data selling — Your kids' data belongs to your family, not us.
- ✓ No tracking — We don't build profiles for marketing.
- ✓ No shareholders — We answer to families, not investors.
We're funded by donations from families, schools, and organizations that believe in our mission. Every dollar goes toward making Hi safer, smarter, and more empowering for kids.
How We Use AI Safely
We use artificial intelligence to help keep kids safe—but we do it with extreme care and transparency.
Complete Anonymization
All messages are anonymized before AI analysis. No names, no profile information, no identifying data is ever sent to our AI systems.
Smart Scoring System
Our AI analyzes content for toxicity, bullying, sexual content, violence, and overall risk—providing nuanced understanding, not binary judgments.
Age-Appropriate Moderation
Moderation levels adjust based on age group and parental preferences—what's flagged for a 7-year-old differs from a 14-year-old.
Encrypted Storage
All messages are stored using encryption. Even if someone accessed our servers, they couldn't read your conversations.
Our AI Principles:
- • AI is a tool to support parents and kids, not replace human judgment
- • Every flag creates an opportunity for conversation, not punishment
- • We're transparent about what we analyze and why
- • Parents always have final say in moderation settings
- • Kids can appeal flags and learn from the process
AI should protect childhood, not surveil it. That's our commitment.